Sales Manager

About The First Collection:
The First Collection represents a new era of urban lifestyle resorts, delivering a unique blend of hospitality across Dubai’s vibrant landscape. Known for merging modern sophistication with authentic Dubai charm, The First Collection is where exceptional service meets innovative design. Each hotel in the portfolio offers bespoke experiences, including exclusive access to Soluna Restaurants & Beach Club on the Palm Jumeirah for both dining and beachside relaxation, as well as serene city escapes that reflect Dubai’s dynamic energy. As part of The First Group, a leader in award-winning hospitality and real estate developers in Dubai, The First Collection is more than a hotel brand—it’s an immersive journey into the heart of Dubai.

About The First Collection at Jumeirah Village Circle:
Located in the welcoming community of Jumeirah Village Circle, The First Collection at Jumeirah Village Circle, part of the Tribute Portfolio, is a stylish urban retreat with 491 rooms, providing a gateway to Dubai’s attractions. Guests can experience top amenities, from the award-winning Risen Café & Artisanal Bakery to an outdoor pool, gym, and spa. Exclusive access to Soluna Restaurants & Beach Club on the Palm Jumeirah for both dining and beach club experiences enhances each stay, creating an unforgettable experience.

About The First Group Hospitality

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

• Ability to manage and oversee the Group & Leisure segment sales operations.
• Main duties include designing plans to meet sales targets, developing and cultivating relationships with clients and evaluating costs to determine their products’ pricing when selling to customers.
• Create, plan, implement and monitor execution of the annual sales plan and the strategies, tactics, and resources necessary to achieve the overall organizational business objectives.
• Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks to form tactical strategies.
• Research, analyse and monitor various marketing, financial and demographic factors so business opportunities may be captured/optimized, and the effects of competitive activity may be minimized.
• Enable Clusters sales team with effective selling tools and initiatives that generate qualified leads.
• Work closely with the Senior Management Team to identify and drive focused activities on elements of the business that require additional support.
• Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual Budgets.
• Contribute to relevant management meetings to develop and implement sales and marketing initiatives.
• Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests.
• Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings.
• Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Lead Management System, and Booking Reports.
• Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.

Additional Key Responsibilities:

• Conduct daily sales calls to DMCs on behalf of Hotel Local Dubai, First Collection JVC and Holiday Inn, maintaining strong visibility in the market.
• Actively convert group & leisure leads by engaging potential clients and tailoring proposals that align with brand values and client expectations.
• Coordinate and host site inspections for prospective clients across all segments
• Entertain potential accounts to build rapport and create memorable experiences that support conversion.
• Meet with in-house guests (e.g., new corporate accounts) to uncover future business potential; share insights with the corporate team to support strategic negotiations.
• Host FAM trips that showcase the hotel’s personality, spaces, and neighbourhood ties
• Welcome groups and event organizers on-site, cultivating strong working relationships that lead to repeat and future business.

Desired Skills & Expertise:

• 2 years minimum experience dealing with local DMC, MICE agencies, Travel Agents as well as knowledge of international accounts.
• Excellent written and verbal communications skills.
• Organizational skills and time management.
• Proven ability to drive the sales process from start to finish (Block creation in Opera S&M, Activity reporting, full knowledge of Opera system).
• Excellent listening, negotiation and presentation skills.
• Proven ability to articulate the distinct aspects of services and products.
• Knowledge of how to develop client-focused, differentiated and achievable solutions.
• Understanding of how to position products against competitors.
• Work under pressure.
• Prior Cluster role experience is a plus.