Director of Sales

About The First Collection:
The First Collection represents a new era of urban lifestyle resorts, delivering a unique blend of hospitality across Dubai’s vibrant landscape. Known for merging modern sophistication with authentic Dubai charm, The First Collection is where exceptional service meets innovative design. Each hotel in the portfolio offers bespoke experiences, including exclusive access to Soluna Restaurants & Beach Club on the Palm Jumeirah for both dining and beachside relaxation, as well as serene city escapes that reflect Dubai’s dynamic energy. As part of The First Group, a leader in award-winning hospitality and real estate developers in Dubai, The First Collection is more than a hotel brand—it’s an immersive journey into the heart of Dubai.

About The First Collection Business Bay:
In the heart of Dubai’s Business Bay, The First Collection Business Bay combines modern design with a welcoming atmosphere. With 437 rooms and suites, the hotel is ideal for both business and leisure guests. Facilities include a rooftop pool, gym, spa, and exclusive access to Soluna Restaurants & Beach Club on the Palm Jumeirah, providing both dining and beachside relaxation for a seamless blend of city convenience and resort escape in one of Dubai’s most vibrant areas.

Key Responsibilities

1. Cluster Sales Leadership

• Support the Cluster DOS in leading the sales function for Business Bay and Waterfront Tribute Collection, ensuring a unified cluster approach.
• Oversee the day-to-day activities of the sales team (cluster executives, managers, coordinators), providing direction, coaching and performance feedback.
• Assist in setting individual and team targets by segment and monitor progress regularly.
• Ensure sales colleagues are fully briefed on hotel products, packages, rates and promotions across the cluster.

2. Revenue & Commercial Strategy

• Contribute to the development and execution of the cluster sales & commercial plan in line with annual budget and business objectives.
• Work closely with Revenue Management, Reservations and Marketing to optimise mix of business, pricing, and distribution.
• Identify need periods for both properties and drive targeted tactical campaigns to fill compression gaps.
• Monitor market trends, competitive set activity, and demand drivers in Business Bay, Maritime City, and wider Dubai to anticipate opportunities and risks.

3. Account Management & Business Development

• Manage a portfolio of key accounts (local, regional and international) for the cluster, ensuring maximum share and long-term partnerships.
• Proactively source new business across target segments (Corporate, MICE, Leisure, Government, Long Stay, OTA/Wholesale, as applicable).
• Conduct regular sales calls, client meetings, site inspections, FAM trips and presentations for both properties.
• Negotiate and renew corporate and group contracts in line with hotel strategy and rate guidelines.
• Represent the cluster at industry events, trade shows, roadshows and networking activities as required.

4. Brand & Standards – The First Collection & Tribute Collection

• Ensure all sales activities, proposals and presentations reflect The First Collection and Tribute Collection brand positioning, tone of voice and visual identity.
• Maintain up-to-date knowledge of all facilities, services, outlets and unique selling points of both properties to effectively position them with clients.
• Champion guest-centric and partner-centric behaviour, ensuring feedback from key accounts is shared internally to enhance product and service.

5. Collaboration & Stakeholder Management

• Work closely with the Cluster General Managers, Revenue, Marketing, Finance, Operations and Reservations to align on strategy and initiatives.
• Support coordination of group and event handovers between Sales and Operations, ensuring clear communication of client needs and contractual details.
• Partner with marketing to develop sales tools, collateral, digital campaigns and joint promotions that support the sales strategy.

6. Reporting & Administration

• Prepare and review weekly and monthly sales reports, including production by segment, key account performance, pipeline, and activity reports.
• Maintain accurate and up-to-date data in the CRM / sales system (accounts, contacts, activities, opportunities, production).
• Ensure all contracts, RFPs, rate loading and documentation are completed and filed according to company and brand standards.

• 5–7 years’ hotel sales experience with 2–3 years in a leadership/supervisory role.

• Proven success in revenue generation, key account management, and business development.

• Strong knowledge of Dubai market dynamics, including Business Bay and Maritime City.

• Expertise in corporate, MICE, leisure, government, OTA/wholesale segments.

• Skilled in leading, coaching, and developing sales teams in a cluster environment.

• Strong commercial acumen, with experience in pricing, distribution, and sales planning.

• Excellent client-facing, negotiation, presentation, and networking skills.

• Proficient in CRM/sales systems, reporting, contracts, RFPs, and rate loading.

• Highly organised, results-driven, and able to collaborate effectively with cross-functional teams.