Assistant Director of Sales

About The First Group Hospitality

The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.

Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.

At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.

Key Responsibilities

1. Cluster Sales Leadership

• Support the Cluster DOS in leading the sales function for Business Bay and Waterfront Tribute Collection, ensuring a unified cluster approach.
• Oversee the day-to-day activities of the sales team (cluster executives, managers, coordinators), providing direction, coaching and performance feedback.
• Assist in setting individual and team targets by segment and monitor progress regularly.
• Ensure sales colleagues are fully briefed on hotel products, packages, rates and promotions across the cluster.

2. Revenue & Commercial Strategy

• Contribute to the development and execution of the cluster sales & commercial plan in line with annual budget and business objectives.
• Work closely with Revenue Management, Reservations and Marketing to optimise mix of business, pricing, and distribution.
• Identify need periods for both properties and drive targeted tactical campaigns to fill compression gaps.
• Monitor market trends, competitive set activity, and demand drivers in Business Bay, Maritime City, and wider Dubai to anticipate opportunities and risks.

3. Account Management & Business Development

• Manage a portfolio of key accounts (local, regional and international) for the cluster, ensuring maximum share and long-term partnerships.
• Proactively source new business across target segments (Corporate, MICE, Leisure, Government, Long Stay, OTA/Wholesale, as applicable).
• Conduct regular sales calls, client meetings, site inspections, FAM trips and presentations for both properties.
• Negotiate and renew corporate and group contracts in line with hotel strategy and rate guidelines.
• Represent the cluster at industry events, trade shows, roadshows and networking activities as required.

4. Brand & Standards – The First Collection & Tribute Collection

• Ensure all sales activities, proposals and presentations reflect The First Collection and Tribute Collection brand positioning, tone of voice and visual identity.
• Maintain up-to-date knowledge of all facilities, services, outlets and unique selling points of both properties to effectively position them with clients.
• Champion guest-centric and partner-centric behaviour, ensuring feedback from key accounts is shared internally to enhance product and service.

5. Collaboration & Stakeholder Management

• Work closely with the Cluster General Managers, Revenue, Marketing, Finance, Operations and Reservations to align on strategy and initiatives.
• Support coordination of group and event handovers between Sales and Operations, ensuring clear communication of client needs and contractual details.
• Partner with marketing to develop sales tools, collateral, digital campaigns and joint promotions that support the sales strategy.

6. Reporting & Administration

• Prepare and review weekly and monthly sales reports, including production by segment, key account performance, pipeline, and activity reports.
• Maintain accurate and up-to-date data in the CRM / sales system (accounts, contacts, activities, opportunities, production).
• Ensure all contracts, RFPs, rate loading and documentation are completed and filed according to company and brand standards.

• 5–7 years’ hotel sales experience with 2–3 years in a leadership/supervisory role.

• Proven success in revenue generation, key account management, and business development.

• Strong knowledge of Dubai market dynamics, including Business Bay and Maritime City.

• Expertise in corporate, MICE, leisure, government, OTA/wholesale segments.

• Skilled in leading, coaching, and developing sales teams in a cluster environment.

• Strong commercial acumen, with experience in pricing, distribution, and sales planning.

• Excellent client-facing, negotiation, presentation, and networking skills.

• Proficient in CRM/sales systems, reporting, contracts, RFPs, and rate loading.

• Highly organised, results-driven, and able to collaborate effectively with cross-functional teams.